Headquartered in Walldorf, Germany, with locations in more than 130 countries, SAP is the world leader in enterprise software and software-related services with a 42-year history of innovation.

Fashion the Future

The Brief: In an effort to create B2C messaging for the enterprise software company SAP, an integrated content hub was created about the intersection of fashion and technology. Through articles, social media and video, we bridged the gap between stories of how SAP’s software helped facilitate business practices for their fashion and clothing clients as well as reach audiences made up of tastemakers and style chasers. 

Fashion the Future Homepage

T-Shirt Hack Infographic