The brief: Create a sales video for Venue, a virtual data room owned by RR Donnelly.
The approach: We wanted to tell a story, not sell a product. Gone are buzz words like "synergy" and "innovate", gone are the dry visuals of boring men in suits and ties. We didn't want B2B to stay boring.
The result: Secret passageways, ballet dancers, trips to Shanghai...the video satisfied client expectations to extoll the virtues of Venue, and satisfied viewers by telling an engaging, dramatic story.