Jane was started in 1994 and instantly resonated with women who believed that looking good and doing good didn’t have to be mutually exclusive. The name Jane was intended to represent the girl next door and the notion that every woman has the potential for greatness and to be an advocate for social change.
Today, Jane is a high-quality, socially-conscious, affordable pro-artistry brand that empowers and creates a strong impact on young, influential women. Jane is inspired by the new generation of beauty and fashion enthusiasts. Beauty is an outward expression of their lifestyle, careers, and social networks.
Relaunch a popular cosmetics brand from the 1990s on social media, introducing new products and a new voice to brand loyalists and new users.