espnW’s mission is to serve women as fans and athletes. They provide an engaging environment that offers total access to female athletes and the sports they play, takes fans inside the biggest events, and shares a unique point of view on the sports stories that matter most to women.
In 2013, espnW wanted to find a way to connect with their core audience on a deeper social level than ever before by building brand awareness and loyalty throughout the entire summer and beyond.
The answer? 98 Days To Shine — an integrated social media campaign that challenged fans and athletes to shine all summer long, from Memorial Day to Labor Day.