Century 21 Department Store is a legendary New York City retailer offering top designer merchandise at incredibly low prices. For over 50 years, C21 has kept stylish shoppers dressed in the biggest names in fashion. With the best style at up to 65% off of retail 100% of the time, you can afford to look great anytime.
A/W 2014-15 Campaign
The Brief: Rebrand Century 21 Department Store as a stylish destination for younger NYC natives while still retaining the discount messaging.