Alka-Seltzer has come a long way since “Plop, plop, fizz, fizz.” On their newly launched social presence, I was tasked with creating a series of posts that gave a fresh take on an old favorite. With limited budget, I found a creative solution for immersive storytelling in the form of GIFs and text overlays. 

This approach worked, as the campaign garnered 48 Million impressions (28% above our benchmarks), with the first post below alone garnered 15.2MM impressions and over 1.3MM video views.