Since 1931, ALMAY® has helped women look and feel their best with good-for-you cosmetics in the most flattering shimmers and shades—all the while staying true to its heritage of using pure, hypoallergenic ingredients.

The Brief: Create engaging, organic social content to speak to working mothers on-the-go who don't have a lot of time to apply makeup. 

Art Director: Manuela Ruiz, Designer: Lynn Do